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get in touch
about Guided by Good's d&i initiatives

As an independent creative company, in order to better understand the audiences we reach, we had to start by better understanding ourselves. Our philosophy is, the people influence the work. Through our own growth and learnings, as well as client needs, our Multicultural and Inclusion Strategy practice was born. Our practice puts people and culture at the center, and recognizes that one size doesn’t fit all.

Looking to learn more?

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Our Executive Director

JANIS MIDDLETON SVP Executive Director of Multicultural and Inclusion Strategy

Hey there, I’m Janis Middleton! Looking to learn more or have questions about our resources? I’m more than happy to discuss our diversity and inclusion efforts with you.

Let's Chat: janis.middleton@guidedbygood.com

We influence the culture by:

  • Partnering with a leading diversity consultant Al Vivian to facilitate internal focus groups

  • Developing an internal Diversity & Inclusion Council and officer leadership

  • Identifying barriers to hiring diverse talent and recruiting with intention

  • Advising agency leaders using a top down approach

  • Building internal strategies and outline SMART goals to amplify inclusion for employees

We influence the work by:

  • Identifying business cases for our client partners around investing in diverse resources for multicultural work

  • Identifying barriers to inclusive work from creative to media planning

  • Investing in research tools and platforms to truly understand multicultural audiences

  • Developing strategies rooted in data to help our clients meet their business objectives and goals

  • Measuring the impact of inclusive work

1170 Peachtree St, NE
14th Floor
Atlanta, GA 30309
100 N. Tampa St
Suite 2500
Tampa, FL 33602
2135 Defoor Hills Rd.
NW Suite
Atlanta, GA 30318
Questions about DEI?